Weekly Roundup

Posted by janelle on January 14, 2012 in Media relations, Politics, Tips |

The first week of the 2012 session of the Washington State Legislature was as crazy-busy as I expected, including:

  • An editorial board with The Olympian;

    Credit: The Body Shop

  • A fascinating forum with Secretary of State Sam Reed, three of my favorite current and former journalists and former Sen. Slade Gorton;
  • An inspiring anti-trafficking event with Washington Engage; and
  • A fantastic news conference with The Body Shop, ECPAT and the Somaly Mam foundation to raise awareness and encourage action in the fight against human trafficking. (As a reminder, if you are a victim or you suspect you know a victim, be sure to call the National Human Trafficking hotline at 1-888-3737-888.)

As I’m catching up on e-mail tonight, I came across a few interesting stories I thought I’d share:

The Council of PR Firms offers expert advice to Mitt Romney and other political front-runners in When It’s Not So Lonely At the Top: Selling the Weak Front-Runner.  Here are the highlights:

  • Be consistent: People want consistency in their commander-in-chief, so even a flawed but consistent strategy is better than one that shifts and tries to adapt to a changing environment.–Mark McKinnon, Global Vice Chairman at Hill+Knowlton Strategies
  • Be focused: While it may be tempting for Romney to segment the market and pick off certain segments, Olson urges careful timing.–Blois Olson, Principal and Executive Vice President at Tunheim.
  • Be real:  Too many campaigns try and oversell and then their candidate can’t deliver and they come up short.– McKinnon
  • Be nice less mean:  There’s an old saying in boxing: Never punch down to an opponent.  Attaching weaker opponents only diminishes the front-runner. —Nick Ragone, political author and Partner/Director of Ketchum’s Washington office.

Having been in the business for a while, I hope I’m no longer guilty of the sins described in “11 reasons your PR pitches suck” posted earlier this week on Ragan.com. While we still rely on blast e-mails to share news from our office, we at least try to make sure the reporters on our email list actually want to know what the AG’s Office is doing (and if you’re a reporter on our list who doesn’t want to know, please let me know!)

Finally, I liked the tongue-in-cheek tone of  “How to date a PR professional” — though I’ll tell you my husband is not the least bit willing to accept this bit of advice:   You could also find dinner interrupted by the red flash of the BlackBerry, alerting us to an essential social media checking appointment. Please just allow us to ensure each of our social networks is up to speed; it won’t take a minute. The world could end if you prevent us from doing this. Unfortunately, he doesn’t believe the world will end– and worse, he really doesn’t care…

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