Media training for Media Relations Professionals

Posted by janelle on October 15, 2012 in Uncategorized |

It’s day two of the PRSA International Conference and my colleagues and I have been overwhelmed with great information.

We’ve had three fantastic key note presentations, plenty of time between sessions and after hours for networking, and nearly a dozen different workshops to choose from every workshop session.

Today, one highlight was Debbie Wetherhead’s workshop, Media Training: How to deliver compelling messages. If you missed it– and you’re a PRSA member– you can catch a similar free Web cast— Key Message Development: Building a foundation for effective communication– as part of your membership!

Debbie’s 25+ years in public relations serving clients such as Coca-Cola and NASA has provided her with a wealth of interesting stories which add color to her already interesting presentation.

As someone who conducts Rob McKenna at press conferencemedia training for my organization, I attended this segment hoping to learn some fresh tips and tricks to share with those I counsel– like Attorney General Rob McKenna, pictured here at the 2008 election night news conference.

I wasn’t disappointed. Debbie provided us with several pages of helpful tips I plan to return to before preparing for major interview.

I particularly liked her simple five-step process for interview preparation:

  1. Set an agenda
  2. Craft key messages
  3. Prove your points
  4. Prep for Q&A
  5. Make a lasting impression with your closing statement.

For more detail on this process, check our her blog post on PRSA’s ComPRehension blog.

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