It’s day two of the PRSA International Conference and my colleagues and I have been overwhelmed with great information.
We’ve had three fantastic key note presentations, plenty of time between sessions and after hours for networking, and nearly a dozen different workshops to choose from every workshop session.
Today, one highlight was Debbie Wetherhead’s workshop, Media Training: How to deliver compelling messages. If you missed it– and you’re a PRSA member– you can catch a similar free Web cast— Key Message Development: Building a foundation for effective communication– as part of your membership!
Debbie’s 25+ years in public relations serving clients such as Coca-Cola and NASA has provided her with a wealth of interesting stories which add color to her already interesting presentation.
As someone who conducts media training for my organization, I attended this segment hoping to learn some fresh tips and tricks to share with those I counsel– like Attorney General Rob McKenna, pictured here at the 2008 election night news conference.
I wasn’t disappointed. Debbie provided us with several pages of helpful tips I plan to return to before preparing for major interview.
I particularly liked her simple five-step process for interview preparation:
- Set an agenda
- Craft key messages
- Prove your points
- Prep for Q&A
- Make a lasting impression with your closing statement.
For more detail on this process, check our her blog post on PRSA’s ComPRehension blog.