The tip of the iceberg?

Posted by janelle on August 6, 2010 in Social Media, Tips |

Deirdre Breakenridge at PR 2.0 posed an interesting question the other day on her blog: Do you think social media is helping companies reveal more about themselves and their vision– and do you think that anyone or any company will ever expose a much higher percentage of that information?

She relayed a story about the new MTV reality show “If you really knew me,” where the group leaderĀ  compared a person to a submerged iceberg with only the tip rising above the water for people to see. The group leader estimated that just like the iceberg, people really only show about 10 percent of ourselves– our real selves– to the rest of the world.

How much more could your government agency or business be sharing about what lies beneath the surface? How might that help improve trust and build loyalty?

When I return from vacation on Monday, I plan to review our Web site and social media tools to expand what we’re proactively sharing with the world about our office and the work that we do. We have a great stories to tell.

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