Are you more stressed than a fire fighter?

Posted by janelle on January 8, 2012 in Uncategorized |

CareerCast released its Top 10 most stressful jobs in America today on Thursday, ranking public relations professional at No. 7 behind law enforcement, enlisted soldier and firefighter to name a few.

As a PR professional for a high-profile and very active Attorney General’s Office, I can understand why we ranked so high but I was also pleased to see our ranking drop from 2nd to 7th–which is a much more reasonable ranking for our job.

At first glance, I worried this ranking was based on some sort of survey of working professionals and I was concerned that PR professionals might be perceived as taking ourselves a bit too seriously.

However, in reviewing the methodology and the stress factors considered in developing the ranking, I can understand why our jobs are considered so stressful– and I feel a little better about my own stress level!

While certainly, PR professionals are not responsible for the life and death of other human beings like our military, law enforcement and firefighting personnel, we do face fairly high demands in the areas of travel, deadlines, working in the public eye, competitiveness, and meeting the public.

Here’s what Careercast had to say about our ranking:

Public Relations Officers are responsible for creating and maintaining a positive image with the public for companies, non-profits and government agencies. They typically are responsible for giving presentations and making speeches, often in front of large crowds. This very competitive field, which often includes highly visible, tight deadlines, keeps stress at high-levels for specialists. Some PR executives are required to interact with potentially hostile members of the media, especially after a disaster.

Perhaps because I’ve been doing this for 15 years, I can still think of many jobs I would say are more stressful than ours –even on the most stressful day.

What do you think?

In the meantime, if you’re tired of your stressful job, check out CareerCast’s list of the Top 10 LEAST Stressful Jobs.


Breakout Star!

Posted by janelle on January 2, 2012 in Uncategorized |

Working closely with Attorney General Rob McKenna over the last seven years, I’ve been amazed at his intellect, energy, compassion and overall leadership. He’s been a phenomenal Attorney General and he’ll make a great governor.

With the 2012 election looming ahead, it’s so gratifying to know others recognize this amazing leader themselves.

Just this week, he was recognized in two national publications as one to watch in 2012:

  • National Journal’s Hotline On Call ranks him No. 2 in their list of 2011 Breakout Stars, saying “Can a Republican win statewide in the blue state of Washington — during a presidential year? Talk to the national Republicans bullish about the attorney general’s chances in the open governor’s race, and you’ll hear a lot say yes (you’ll also hear reminders that Mckenna ran ahead of President Obama in the state in 2008.) McKenna has polled well — leading Democratic Rep. Jay Inslee in a couple of live caller surveys. A key for his chances: crossover appeal. If he can get enough Obama voters, he may give Republicans a prized pickup next year.”
  • Politico continues to rank the Washington Governor’s race as one of the nation’s most competitive, but they’ve downgraded the race from the most competitive to the 4th most competitive due to the strength of the McKenna campaign, saying Rob’s opponent “is shouldering two distinct burdens: discontent with outgoing Democratic Gov. Christine Gregoire and the trappings of Washington. Inslee, who has never waged a statewide campaign, has trailed in every recent poll and faces an opponent with a genuine moderate sheen that fits the state and the moment.”   They go on to note the most recent polling: McKenna 44 percent, Inslee 38 percent (SurveyUSA, 549 likely voters, Nov. 21-23)

We all know this will be a tough race–and we’re certainly not taking anything for granted– but stories like these continue to reinforce what McKenna supporters already know. Here’s to a great 2012!


Happy New Year!

Posted by janelle on January 1, 2012 in Leadership, Uncategorized |

Welcome to 2012!  While it’s often difficult to predict what to expect in the coming year, I know one thing for sure: Things are about to change.

First, let’s take a look back.

Over the last nearly seven years, I’ve been blessed to work with a dedicated and intelligent group of people at the Washington State Attorney General’s Office.

Under Attorney General Rob McKenna’s leadership, we’ve accomplished so many things!

This office has won multiple cases before the Unites States Supreme Court, including three argued by AG McKenna himself defending voter-approved initiatives.

We’re leaders among Attorney General’s Offices across America, always willing to share information and serve as trainers for new AGs and their staff. It’s no wonder AG McKenna was selected to lead the National Association of Attorneys General for 2011-12.

Inside the office, we have held regular “Speak-Up” meetings with staff across the state to improve office procedures and to save money. In fact, since 2007, we have reduced our budget by more than $20 million and we now pay 200 fewer employees than we did at peak employment levels. We’ve done all this without widespread layoffs and while taking on new duties.

The office has also been a leader in establishing a performance management program, requiring regular, rigorous reviews and rewarding staff with performance plus and excellence awards for their good work.

These internal programs play an important role in explaining why the Attorney General’s Office has consistently scored highest among larger state agencies in employee satisfaction.

Now, we’re all facing the uncertainty of the 2012 election. With Attorney General McKenna running for Governor, we know for sure he will not be leading the Attorney General’s Office in 2013 so we’re all preparing to assist the new Attorney General with a smooth transition, regardless of which staff continue to work in the AG’s office.  Across state government, employees are also preparing for a change in leadership in the Governor’s Office as well.

While change can certainly be unnerving, change also brings new opportunities to improve and grow.

With that in mind, I resolve to:

1) Strategize: Take more time to step back, observe and plan.

2) Personalize: Spend more time speaking to people face-to-face and on the phone rather than just jotting off an e-mail.

3) Maximize: Work even more collaboratively, share responsibilities and mentor others.

4) Recognize: Look for more opportunities to spotlight people’s hard work–and encourage others to do the same.

5) Realize: It’s important to take time to celebrate successes instead of constantly focusing on the next task or initiative.

Here’s to a great 2012!


Lifting up for Labor Day

Posted by janelle on September 1, 2011 in Uncategorized |

With Labor Day upon us, our speechwriter, Maureen, drafted our annual message to staff to send out tomorrow and sent it to me for review today.  Her message recognized the importance of this holiday weekend but also reminded all our co-workers how lucky we all are to have jobs from which to take a break during this a holiday weekend.

The on-going uncertainty and lingering unemployment takes its toll on morale– no matter how much we remind ourselves we’re lucky to have jobs.

Always on the lookout for fun ways to improve morale, I thought I’d share this easy little top 10 with you all… Feel free to add your ideas in the comments!

Here are a few to get you started:

1. Offer flexible work schedules. I can’t tell you how much I appreciate having a flexible schedule that allows me to work 9 to 6. I inevitably end up working later but, as a night owl, I appreciate not having to be up so early in the morning.  At the same time, I have a co-worker who prefers coming into work at 7. That means our public affairs shop is available at a minimum 11 hours a day and we all enjoy a little flexibility.

2. Celebrate birthdays. It’s a small thing but it shows that you know enough about your co-workers to care they are having a birthday.  Nothing makes you smile like a birthday cupcake!

3. Recognize each other for a job well done. I don’t know about you but it means a lot to me when my boss or co-workers notice that I’ve been working hard. A simple thank you or good job lifts your spirits after a long, stressful day.

The best thing about this list? It costs little or nothing to implement!


Keeping our cool

Posted by janelle on August 28, 2011 in Uncategorized |

We just spent our tax refund on a new Trane cooling system but it appears to be overheating! Not a good thing…



Posted by janelle on August 3, 2011 in Strategy, Tips |

I’m almost to the end of my two-week vacation and I’ve tried really hard to disconnect, not think about work and really relax.

Like many Americans, I have an over-inflated sense of my importance at work. Amazingly enough, everything seems to be going along fine without me!

I’m actually enjoying not being on my Blackberry or sitting at my computer. I’ve been out to Lake Quinault several times to hike and enjoy the sun…







I’ve enjoyed a Rainiers game with friends…







and I’ve finished several long over-due household projects.

Off to coffee with my mom tomorrow then lunch with my mom-in-law, Nan. Then wrapping up the weekend with a couple of days at the NHRA drag races at Pacific Raceways!

I’m looking forward to returning to work with a renewed sense of perspective and drive.

In case you need other reasons to take some time off, here are a few from Ragan’s PR News:

1. You get back to basics. On vacation, PR pros continually check the status of their deepening tan lines, rather than the status of their Twitter timelines.

2. You’re blissfully unaware of red tape. On vacation, a six-pack on the beach helps PR pros forget about the six-tiered approval process for press releases.

3. You recalibrate your priorities. On vacation, you realize drafting a pale ale beats drafting an e-mail.

For the rest, check out “Seven Reasons You Need a Vacation.”


Back to School

Posted by janelle on April 14, 2011 in Media relations, Strategy |

Over the last week, I’ve had the opportunity to visit Seattle Pacific University and Seattle University to discuss the variety of work available for public relations professionals interested in politics and policy. Saturday, I joined new PR professionals and career-changers at the Puget Sound PRSA Career Jumpstart Conference. Wednesday, I visited Barry Mitzman’s Strategic Communications class at Seattle U.

Speaking engagements like these give me a chance to step back and think about the career path I’ve followed. It’s refreshing to separate myself from the day-to-day deadlines, e-mail and meetings and take some time to really appreciate the important role public relations has played in our nation’s history and the role it continues to play today.

While PR sometimes gets a bad rap, good communication skills have been a necessary foundation for any strong government or political undertaking.

When I talk to people about the role of public relations in history, one of my favorite examples is Samuel Adams, American Revolutionary, founding father and master of strategic public relations. Consider just a few of the tactics used influence public opinion during revolutionary times:

Taken together in a sustained and focused manner, all of these tactics helped build public support for the revolution that resulted in the birth of our nation.

Fast-forward to present times. We continue to see these tactics used in modern day politics whether it’s campaign season or not.

Whether we work for the Legislature, Congress, statewide elected officials, think tanks, membership organizations, unions, business associations or think tanks, public affairs professionals spend our days communicating our clients’ positions, working to establish and maintain credibility on issues and persuading others to consider and adopt our viewpoints.

The issues may change from day-to-day or you may be laser-focused on a specific issue area, but that’s what makes these jobs so exciting.

What keeps you coming back?



Posted by janelle on March 10, 2011 in Uncategorized |

It was great to spend time with the South Sound PRSA Group today. Fellow panelists included:

  • Hunter George from Pierce County
  • John Henrikson from The News Tribune
  • Rob McNair-Huff from the City of Tacoma

As a journalism major, I remember hearing the doom and gloom nearly 20 years ago about the decline of journalism as we knew it. Today took me back to those days as we all discussed the changing communication landscape.

John reminded us all of the important role the traditional, mainstream media still play in news gathering, but the prevalence of user-generated content and the desire people now have to obtain information directly from the source requires all communicators to change up our game. Information junkies have more sources than ever. Some people read the news, others personalize to their own interests, others watch TV, still others get their news from friends on Facebook. Who do you trust?

There’s a balance.

We need the independent, third-party professional news gatherers to hold everyone accountable while adhering to a common code of ethics. At the same time, government public affairs people recognize the trust we must build with our publics via any means possible as well as with the news organizations. In government public relations, transparency is vital and everything we do is subject to public scrutiny.

It’s an interesting time to be in the communications business. Spin at your own risk.


We’re from the government…

Posted by janelle on March 9, 2011 in Uncategorized |

And we’re  here to help.

Ronald Reagan called those nine little words the “nine most terrifying words in the English language.”

I can see his point. We’ve all heard the stories of government waste, arrogance and down-right nastiness.

However, having spent 15 years of my 17-year public relations career in government, I’ve also seen the true dedication public employees have for their work and for the public they serve. The key is never losing sight of the “service” in public service.

Tomorrow, I’ll be joining a panel of government communicators at the South Sound group meeting of the Puget Sound Chapter of the Public Relations Society of America.  This group of committed PR practitioners is predominantly state and local government communicators so I’m guessing they’ll be able to share as much or more as we are sharing with them.

The topic, “PR in the Public Sector,” is particularly timely as our state Legislature looks for places to cut the state budget. Last month, lawmakers approved a supplemental budget that cut $1 million specifically from executive branch public relations staff. With roughly three months left in the fiscal year, a $1 million cut would have put roughly 40 communicators on the street.

In vetoing this cut, Gov. Gregoire demonstrated her understanding of the importance of public sector communicators when she said, “Communications staff provide information to the public, media, and legislators, which advances the goal of transparency in government. Given the importance of the work performed by these employees, ranging from providing information on real-time traffic to public health concerns to unemployment insurance and licensed child care facilities and the budget, it is difficult to see how the public would be served through the sudden and dramatic elimination of these staff.”

Public relations gets a bad rap– especially in government. Behind the scenes, however, you’ll find the public information officer from the Department of Transportation who is charged with providing reporters information from the scene of that oil tanker crash you saw on the news. You’ll see the Sheriff’s office spokesman who wakes up from a sound sleep to rush to the scene of a grisly shooting where he’ll conduct briefings for the media and run interference so aid workers and law enforcement can do their jobs. You’ll find the communications staffer who was gunned down at a community event he planned for his Congresswoman.

We do these jobs because we love them. We love being part of the action, helping people understand what their government is doing for them, answering people’s questions and sharing stories about the good in government.

When times are tough and budgets are tight, people expect more than ever from their government…and believe it or not, most of us are here to help.


Speaking up and speaking out

Posted by janelle on February 7, 2011 in Uncategorized |

Every couple of years since he took office, Attorney General Rob McKenna invites AGO staff to share their ideas on how to improve the office. He conducted the first round of Speak-Ups! in 2005  before I joined the office then developed teams to address the ideas and bring them to fruition. The next round of Speak-Ups! occurred in Fall 2006 and we held a third round in Spring 2009. Each Speak-up! is different, designed to address current challenges.

In 2009, we asked staff to help us identify ways to reduce costs within the office. Today we reported out how much money we saved by eliminating things like refreshments at meetings and travel reimbursement for taking your own car when a state car was available. Through these small changes and larger cuts, like reducing the total number of staff in our office, the AG’s office has reduced its budget by roughly $10 million and our level of staffing is lower than when Attorney General McKenna took office.

At this round of Speak-ups!, we’re addressing the challenge of continuing our high level of service to our clients, to the public and to each other with fewer and fewer staff by reviewing office processes and employing LEAN governing principles. It can be as easy as modifying your file processes or more difficult like developing a new program to automate our multiple leave and timekeeping processes.

Roughly 250 assistant attorneys general and professional staff today attended one of two Speak-ups! in Olympia and Tumwater, sharing great ideas to streamline the day-to-day work of our office, reduce time and costs and increase productivity.  We have several Speak-ups! to go, then we’ll work together to develop teams to bring these ideas to life.

Has anyone else employed LEAN processes in their workplace?

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